In 1971, the Zambia National Tourist Bureau ran a campaign Come on in! It’s GREAT in Zambia! That year, 25,000 tourists visited Zambia, and by 1972, this number rose to 42,378.
Cinderella
References
- The Statesman’s Year-Book 1973-74
Zambia Philately: Come on in! It’s GREAT in Zambia!