Cunard Line was established by Samuel Cunard in 1879 as the Cunard Steamship Company. In the late 1920s, Cunard faced new competition when the Germans, Italians and French built large prestige liners. In 1934, the British Government offered Cunard loans to finish Queen Mary and to build a second ship, Queen Elizabeth, on the condition that Cunard merged with the then ailing White Star line to form Cunard-White Star Line.
Upon the end of the Second World War, Cunard regained its position as the largest Atlantic passenger line. By the mid-1950s, it operated 12 ships to the United States and Canada. After 1958, transatlantic passenger ships became increasingly unprofitable because of the introduction of jet airliners. Cunard undertook a brief foray into air travel via the “Cunard Eagle” and “BOAC Cunard” airlines, but withdrew from the airliner market in 1966. Cunard withdrew from its year-round service in 1968 to concentrate on cruising and summer transatlantic voyages for holiday makers.