Bahamas Postcards: Transcolor Corporation

Transcolor Corporation was established as a graphic arts company by Winthrop P Moore in 1947.

Transcolor established a ‘transcolor’ process in which they reproduced four-colour postcards from any colour transparency at a third of the cost used by other four-colour processes at the time. The new products did not sacrifice quality or fidelity and allowed press runs of up to 20,000 cards.

By 1968-69, it appears the company no longer existed.

Postcards

Transcolor Corp appears to have only used Koppel Printing Co as the printers for their cards.

The address imprint and earliest recorded postmarks:

  • Transcolor Corporation, 527 Lexington Ave., N.Y. 17, N.Y.
  • Transcolor Corp., 527 Lexington Ave., N.Y. 17, N.Y. (1953)
  • Printed by Transcolor Corp., New York 17, N.Y. (1955)
  • Printed by Transcolor Corp., New York, N.Y. (1959)
  • printed by Transcolor Corp. 10 E. 36 St., New York 16, N.Y.
  • Transcolor Corp., 155 East 50th St., New York 22, N.Y. (1966)
Series
References
  • Advertising Age 1949-04-18: Vol 20 Iss 16 (1949)
  • Advertising & Selling Volume 41, Issues 1-6 (1948)
  • Advertising Requirements 1953-02: Vol 1 Iss 1 (1953)
  • Advertising Requirements 1955-05: Vol 3 Iss 5 (1955)
  • Display World Volume 52 (1948)
  • Tide: The Magazine for Advertising Executives · Volume 22 (1947)
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